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Founder Statement
I built Pursuit Strategy Group because I saw a gap in how businesses are supported.
Too often, companies have strong ideas but need help turning those ideas into structured, executable growth. A new division, new market launch, partnership opportunity, or customer growth strategy cannot succeed on vision alone. It requires strategy, communication, operations, marketing, relationships, and execution moving in the same direction.
That is why Pursuit Strategy Group acquired two companies and brought strategy, public relations, and marketing together under one platform. We wanted to offer clients more than a recommendation. We wanted to help them build the path, organize the work, and lead the execution.
My approach is simple: understand the opportunity, study the market, define the strategy, align the right people, and move with discipline.
I know what it means to navigate uncertainty and still move forward. That experience shapes how I lead and how PSG walks with clients. We do not just develop plans from a distance. We work alongside our clients to help them make decisions, build momentum, and execute with confidence.
For growing brands, the next opportunity often depends on how well strategy connects to action. At Pursuit Strategy Group, we help clients see what is possible, build the plan to pursue it, and lead the work required to bring it to life.
Short Bio
Rodney Michael is the Founder of Pursuit Strategy Group, a strategy, public relations, and marketing company built to help businesses, brands, and communities identify opportunities, communicate value, and execute growth strategies.
Rodney led the acquisition of two complementary companies to create a more comprehensive platform for clients. Under his leadership, PSG supports strategy, market positioning, growth planning, partnerships, marketing, communications, and execution.
His work spans growth strategy, new division development, business operations, community economic development, location assessment, vendor engagement, and partnership development.
Rodney is known for seeing opportunity, creating practical strategy, and helping lead execution from concept to launch.
About the Founder
Rodney Michael
Founder, Pursuit Strategy Group
Rodney Michael founded Pursuit Strategy Group with a clear purpose: to help businesses, brands, and communities move from opportunity to execution.
As Founder, Rodney recognized that clients needed more than advice. They needed strategy, communications, marketing, partnerships, operations, and execution working together. To build that capability, Pursuit Strategy Group acquired two complementary companies, bringing strategic advisory, public relations, and marketing under one coordinated platform.
That decision reflects Rodney’s leadership approach: see the opportunity, align the right capabilities, build the structure, and move with purpose.
Today, Pursuit Strategy Group is positioned to help clients solve complex growth challenges with comprehensive solutions. The firm is comprised of seasoned professionals positioned across America’s landscape, bringing experience across industries, markets, communities, and operating environments. This gives PSG the ability to understand national opportunities while also recognizing the local realities that shape execution.
For expanding brands, this matters. Launching a new division, entering a new market, developing new customer channels, testing new concepts, or creating new customer touchpoints requires more than a creative idea. It requires planning, positioning, systems, partnerships, marketing, and disciplined execution.
Rodney’s work has supported businesses, startups, community economic development efforts, real estate opportunities, and mission-driven organizations. Across these engagements, he has helped clients analyze market position, identify new opportunities, clarify value propositions, strengthen operating strategies, evaluate locations, develop marketing direction, pursue partnerships, and turn strategy into action.
For multi-location and growth-focused brands, Rodney brings a practical understanding of what it takes to move from concept to rollout. He has supported work tied to concept development, operational efficiency, technology evaluation, vendor conversations, software reviews, partner outreach, and market growth planning. His focus is not just on creating strategy, but on helping lead the execution required to make strategy real.
Rodney’s leadership is shaped by vision, discipline, and resilience. Outside of business, he brought that same focus to the competitive offshore fishing circuit, qualifying for a national tournament within two years, earning an invitation to go pro, and nearly securing a partnership with a national boat brand. That experience reflects the preparation, performance mindset, and persistence he brings to leading Pursuit Strategy Group and supporting clients through complex growth challenges.
He understands that growth rarely happens in perfect conditions. Markets shift, operations become complex, and leaders must make decisions under pressure. That perspective informs how he works with clients: with steadiness, clarity, and a commitment to turning complexity into momentum.
Pursuit Strategy Group’s acquisition of two companies was not just a growth move. It was a strategic decision to create a stronger partner for clients that need comprehensive support from idea to launch. Under Rodney’s leadership, PSG helps clients identify the opportunity, design the strategy, organize the right partners, communicate the value, and lead the execution.
For a brand preparing to launch new divisions, expand into new markets, or build new growth channels, Rodney leads Pursuit Strategy Group with the mindset, team, and capability needed to help move from possibility to performance.